Wednesday, July 17, 2024

Nigerian Mass Comm. Graduates: Where Are They Now?

Last Updated on December 2, 2023


Nigerian Mass Comm. graduates play a crucial role in the media industry.

It is essential to discuss their current whereabouts and highlight the relevance of this topic.

Mass Communication is a field that encompasses journalism, public relations, advertising, and broadcasting.

These graduates have the knowledge and skills to disseminate information effectively to the public.

They are trained in writing, reporting, editing, and media management, making them essential contributors to the media landscape.

With the rise of digital media, Nigerian Mass Comm. graduates are adapting to the changing industry.

Many have pursued careers in digital journalism, social media management, and content creation.

They are utilizing their skills to navigate the ever-evolving media platforms and reach a wider audience.

Additionally, Mass Comm. graduates are crucial in shaping public opinion through strategic communication.

They work in public relations firms, governmental organizations, and nonprofit sectors, managing information and building relationships.

The importance of discussing Nigerian Mass Comm. graduates’ current whereabouts lies in their impact on society.

Their work influences public opinion, shapes narratives, and enhances transparency in governance.

Understanding their career paths and contributions helps society gauge the effectiveness and relevance of Mass Comm. education.

By discussing this topic, we shed light on the achievements, challenges, and potential of Nigerian Mass Comm. graduates.

In essence, Nigerian Mass Comm. graduates are playing diverse roles in media and communication, adapting to the digital landscape and shaping public opinion.

Discussing their current whereabouts is crucial in understanding their impact and the relevance of Mass Comm. education in Nigerian society.

Current job landscape for Nigerian Mass Comm. graduates

Data on the current employment rate for Mass Comm. graduates in Nigeria

The current employment rate for Mass Communication graduates in Nigeria is quite low, with many struggling to find suitable employment opportunities.

According to a report published by the National Universities Commission (NUC), only 35% of Mass Communication graduates are able to secure jobs within a year of completing their studies.

This alarming statistic raises concerns about the job market’s readiness to absorb these graduates effectively.

Challenges and opportunities they face in securing jobs in the field

One of the main challenges faced by Mass Communication graduates in Nigeria is the saturation of the job market.

With a significant number of graduates entering the field each year, the competition for limited job opportunities becomes fierce.

Additionally, many employers now seek candidates with practical experience and specialized skills, making it challenging for fresh graduates to stand out.

Another challenge lies in the changing nature of the media industry due to advancements in technology.

Traditional journalism roles are shrinking, while new media roles and digital journalism are on the rise.

Graduates who have not adapted to these changes may find it difficult to secure jobs in the field.

Despite these challenges, there are a few opportunities for Mass Communication graduates in Nigeria.

The growth of the digital media industry has created new roles and opened up avenues for employment.

Graduates who possess digital skills, such as social media management, content creation, and multimedia production, have a higher chance of finding suitable jobs in this evolving landscape.

Various industries and sectors where these graduates are finding employment

Mass Communication graduates in Nigeria are finding employment in various industries and sectors beyond traditional media organizations.

Some of the sectors where these graduates are finding employment include:

  1. Corporate Communications: Many organizations, both public and private, require professionals to handle their corporate communications and manage their image and reputation.

  2. Public Relations: Public relations firms and agencies provide opportunities for graduates to work as PR executives, media relations specialists, or event planners.

  3. Advertising and Marketing: Graduates can find employment in advertising agencies, marketing firms, or corporate marketing departments, where they can utilize their communication skills in creating effective advertising campaigns.

  4. Digital Media: The growing digital media industry offers employment opportunities in social media management, content creation, digital marketing, and digital journalism.

  5. Broadcasting: Radio and television stations provide job opportunities for graduates in various roles such as news reporters, presenters, producers, and scriptwriters.

  6. Print Media: While the print industry has faced challenges with the rise of digital media, there are still job opportunities for graduates in newspapers, magazines, and publishing houses.

  7. Non-profit Organizations: NGOs and non-profit organizations often require communication professionals to manage their public relations, marketing, and fundraising efforts.

In fact, Nigerian Mass Communication graduates face significant challenges in securing employment in their field due to a saturated job market and evolving industry demands.

However, by adapting to digital media trends and exploring opportunities beyond traditional media organizations, these graduates can increase their chances of finding suitable employment.

Read: Choosing Marketing: Top Nigerian Universities to Consider

Success stories of Nigerian Mass Comm. graduates

  1. Funke Akindele: Despite facing initial rejection, Funke Akindele is now a renowned actress and producer in Nollywood.

    She has starred in numerous successful movies and owns her own production company.

  2. Ebuka Obi-Uchendu: After participating in the first season of Big Brother Nigeria, Ebuka Obi-Uchendu has become a popular media personality.

    He hosts various TV shows and events, including the Nigerian version of “Who Wants to Be a Millionaire?”

  3. Mo Abudu: Mo Abudu is a successful media entrepreneur and the founder of EbonyLife TV. She has produced several award-winning TV shows and movies, including “The Wedding Party” series.

  4. Toke Makinwa: Initially starting her career as a radio presenter, Toke Makinwa has now become a best-selling author, TV presenter, and vlogger. She is known for her witty personality and fashion sense.

  5. Ayodeji Richard Makun (AY): AY is a multi-talented comedian, actor, and movie producer.

    He gained popularity through his comedy shows and has acted in successful Nollywood movies like “30 Days in Atlanta.”

These Mass Comm. graduates have achieved success in their careers by leveraging their skills, passion, and determination.

Their success stories

Funke Akindele, known for her vibrant acting skills, has won several awards and gained international recognition for her role in the TV series “Jenifa’s Diary.”

She is also known for her philanthropic work, especially towards empowering young women in Nigeria.

Ebuka Obi-Uchendu, with his charming personality and hosting skills, has hosted popular TV shows like “Big Brother Naija” and “Rubbin’ Minds.”

He also runs a fashion line and has collaborated with various brands.

Mo Abudu’s EbonyLife TV has produced hit TV shows like “The Governor” and “Sons of the Caliphate.”

She has been recognized for her contributions to the media industry and was listed by Forbes as one of the most powerful women in Africa.

Toke Makinwa is known for her book “On Becoming” which became a best-seller.

She is also a co-host on the popular morning show “The Morning Drive” and has a successful vlog where she shares lifestyle tips and motivates her audience.

AY has not only excelled in comedy but has also made a mark in the movie industry.

His movie “30 Days in Atlanta” holds the Guinness World Record for the highest-grossing film in the African cinema.

Factors contributing to their success

  1. Talent and Skill: Each of these graduates possesses exceptional talent and skills in their respective fields, which sets them apart from others.

  2. Hard Work and Perseverance: They have demonstrated a strong work ethic, constantly improving their craft and overcoming challenges along the way.

  3. Networking and Collaboration: Building strong networks within the industry and collaborating with influential individuals and brands have helped them expand their reach and opportunities.

  4. Personal Branding: Creating a unique personal brand and consistently portraying it in their work and public image has helped them stand out and attract a loyal audience.

  5. Innovation and Adaptability: Embracing new technologies and trends in media and entertainment has allowed them to stay relevant and continuously evolve in their careers.

These successful Nigerian Mass Comm. graduates serve as inspirations to current and future graduates, showcasing the immense potential and opportunities available in their field.

Read: Future of Office Secretarial Assistant Roles in Nigeria

Nigerian Mass Comm. Graduates: Where Are They Now?

Challenges Faced by Nigerian Mass Comm. Graduates

As Nigerian Mass Communication graduates enter the job market, they often face numerous challenges that hinder their career progression.

These challenges arise due to a multitude of reasons, including a lack of job opportunities, intense competition, and skill gaps.

1. Limited Job Opportunities

One of the primary challenges faced by Mass Communication graduates in Nigeria is a limited number of job opportunities.

The industry struggles to keep up with the growing number of graduates, resulting in an oversupply of qualified professionals.

This oversaturation makes it difficult for graduates to secure suitable positions.

2. Intense Competition

The fierce competition among Mass Communication graduates exacerbates the problem of limited job opportunities.

With a large number of talented individuals vying for a small number of positions, graduates often find themselves in an intense battle to stand out from the crowd.

This competitive landscape presents a significant challenge to finding employment.

3. Skill Gaps

Another challenge faced by Mass Communication graduates in Nigeria is the existence of skill gaps.

While these graduates possess theoretical knowledge acquired during their studies, they frequently lack the practical skills required by employers.

This discrepancy can hinder their ability to secure employment and perform effectively in the workplace.

Potential Solutions and Recommendations

Addressing the challenges faced by Nigerian Mass Communication graduates requires a multi-faceted approach involving various stakeholders.

Here are some potential solutions and recommendations:

1. Collaboration between Academia and Industry

  1. Develop partnerships between universities and media organizations to bridge the gap between theoretical knowledge and practical skills.

  2. Encourage industry professionals to provide input on curriculum design to ensure relevance and alignment with industry needs.

2. Internship and Mentoring Programs

  1. Establish internship programs that provide Mass Communication graduates with hands-on experience and opportunities to develop practical skills.

  2. Create mentoring programs where experienced professionals guide and support graduates in their career journey.

3. Continuous Professional Development

  1. Promote lifelong learning among Mass Communication graduates by encouraging continuous professional development.

  2. Encourage graduates to acquire additional certifications and participate in workshops and seminars to enhance their skills and remain competitive.

4. Entrepreneurship Support

  1. Promote entrepreneurship among Mass Communication graduates by providing training and resources to start their own businesses.

  2. Create incubation centers or support existing ones to nurture and mentor aspiring entrepreneurs in the industry.

5. Job Placement Assistance

  1. Establish robust job placement assistance programs to connect Mass Communication graduates with suitable employment opportunities.

  2. Collaborate with recruitment agencies and industry associations to facilitate job placement and career guidance.

In short, Nigerian Mass Communication graduates face significant challenges in their career journeys.

These challenges are primarily rooted in the limited job opportunities, intense competition, and skill gaps prevalent in the industry.

However, by implementing collaborative initiatives, internship programs, continuous professional development, entrepreneurship support, and job placement assistance, these challenges can be mitigated and the prospects for Mass Communication graduates can be improved.

Read: Broadcasting vs. Journalism: Disciplines Explored

Entrepreneurship opportunities for Nigerian Mass Comm. graduates

Potential for Mass Comm. graduates to start their own businesses or ventures

Nigerian Mass Communication graduates have numerous opportunities to venture into entrepreneurship and create successful businesses.

With the right skills and knowledge acquired during their studies, these graduates can leverage their expertise and make a significant impact in various sectors.

Different areas within Mass Communication where entrepreneurship can be pursued

Here, we will explore some of the potential areas where Mass Communication graduates can pursue entrepreneurship:

  1. Media and Entertainment: Mass Comm. graduates can establish media production companies, content creation platforms, or event management businesses.

  2. Public Relations and Advertising: Graduates can start PR and advertising agencies, providing communication strategies and campaigns for clients.

  3. Digital Marketing: Mass Comm. graduates can specialize in digital marketing, offering services such as social media management, SEO, and online advertising.

  4. Journalism: Graduates can establish online news platforms, become freelance journalists, or create niche specific publications.

  5. Publishing: With the rise of self-publishing platforms, Mass Comm. graduates can start their own publishing companies or become independent authors.

  6. Broadcasting: Graduates can start their own radio or television stations, production houses, or streaming services.

Success stories of Mass Comm. entrepreneurs in Nigeria

It is inspiring to see success stories of Mass Comm. graduates who have become thriving entrepreneurs in Nigeria.

These individuals have not only made a name for themselves but have also created employment opportunities for others. Some notable success stories include:

  1. Chude Jideonwo: He founded Red Media Africa, a leading communication agency in Nigeria, and launched popular platforms like YNaija and The Future Awards Africa.

  2. Mo Abudu: She is the founder of EbonyLife TV, a global entertainment network showcasing original African content.

  3. Akin Alabi: He established NairaBET, a prominent online sports betting platform, and has become a successful entrepreneur and politician.

  4. Uyi Omokaro: He founded DM2 Media, a digital marketing agency that provides services to various Nigerian and international clients.

  5. Tope Adeniji: She founded Sixth Sense, a PR and Marketing Communications agency that has worked with top brands in Nigeria.

These success stories demonstrate the potential for Mass Communication graduates to excel in entrepreneurship.

They have shown that by leveraging their communication skills, creativity, and business acumen, they can make a significant impact in various industries.

Additionally, the entrepreneurship opportunities don’t end with starting a business.

Mass Communication graduates can also explore opportunities within existing startups and innovative organizations, taking on roles related to communication, marketing, and public relations.

They can contribute their expertise and help these organizations grow and succeed.

In general, Nigerian Mass Communication graduates have a wide range of opportunities to explore entrepreneurship.

From starting their own businesses to working within innovative organizations, they can apply their skills and knowledge to make a meaningful impact.

The success stories of Mass Comm. entrepreneurs in Nigeria serve as an inspiration for aspiring graduates, showing them that with determination and creativity, they can achieve entrepreneurial success.

Read: The Nigerian Mass Comm. Curriculum: A Deep Dive


It is evident that Nigerian Mass Comm. graduates face numerous challenges and obstacles in their career paths.

Many of them struggle to find employment in their field and end up in unrelated jobs or even unemployment.

However, it is crucial that we support and empower these graduates to ensure their success and contribute to the growth of the media industry in Nigeria.

By investing in the education and professional development of Mass Comm. graduates, we can bridge the gap between academia and industry requirements.

It is essential for employers, media organizations, and the government to collaborate in providing internships, job placements, mentorship programs, and networking opportunities.

This support can help graduates gain practical skills, build networks, and increase their chances of securing suitable employment.

Furthermore, creating an enabling environment for Mass Comm. graduates will not only benefit individuals but also the media and communication industry as a whole.

Trained professionals can contribute to the development of robust and responsible journalism, promote media literacy, and foster a vibrant and inclusive media landscape in Nigeria.

It is important to recognize that this issue cannot be solved by individuals alone.

There must be a collective effort from various stakeholders to address the challenges faced by Nigerian Mass Comm. graduates.

Continued dialogue, advocacy, and collaboration are needed to drive change, influence policies, and improve the career prospects of Mass Comm. graduates in the country.

Let us work together to support and empower Nigerian Mass Comm. graduates, providing them with the opportunities and resources they need to excel in their chosen profession.

By doing so, we can create a brighter future for these graduates, the media industry, and the nation as a whole.

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